Wednesday, February 12, 2014

How Men And Women 'Home Crush' Differently

Being that it is so close to Valentine's Day, it only seems appropriate that we discuss how men and women "crush" on homes differently. Every real state agent knows that when they bring a couple to a house, men and women usually view a prospective home differently. This article is about a recent study done by realtor.com on how women and men fall in love with homes in their own unique ways.

Maybe it's the classic white picket fence. Or maybe it's the quaint colonial structure you've always wanted. Or it could just be that you couldn't have dreamed of a more perfect location. Whatever the reason, when you find the one, you swoon. That's right -- we're talking about home crushes. And according to a recent Realtor.com survey, 69 percent of us get hit hard by the housing Cupid's arrow.
“We conducted the survey to see how searching for ‘the one’ in real estate correlates to searching for ‘the one’ in love, and we found that they are very similar,” said Barbara O’Connor, chief marketing officer at Realtor.com. “Buyers have to evaluate crushes based on turn-ons and turn-offs and whether the home is in their league, so they often find themselves spending a good amount of time checking out their crush online.”
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